Want to sell your car on Bring a Trailer but unsure how to get started—or how to do it right? Reserve Lane offers professional, flat-fee support for enthusiast and collector car owners who want to list on BaT with confidence. From submission to final bid, we handle the strategy, listing, and buyer engagement so your vehicle gets the attention—and price—it deserves.
Why Use a Bring a Trailer Listing Service?
Bring a Trailer is one of the most respected enthusiast car auction platforms, but getting approved—and getting results—requires more than just a few photos. A successful BaT listing depends on:
Proper vehicle presentation
High-quality photography
Accurate, compelling listing copy
A realistic reserve strategy
Active bidder engagement during the auction
Post-sale communication with the winning bidder
Reserve Lane manages the entire process so you don’t have to.
What’s Included in Our BaT Listing Service
Everything you need for a strong result:
Bring a Trailer platform guidance
Listing preparation + reserve consultation
Pro copywriting + vehicle story crafting
Photo formatting + shot list or photographer coordination
Free consult to determine best approach for your BAT listing
2. We Handle the Details
From photos to listing copy to buyer interaction
3. Your Keep the Sale
No consignment, no middlemen—just results
Auction Service Pricing
Reserve Lane offers three flat-fee service tiers to fit your needs—from DIY-friendly support to full-service listing and auction execution. No commissions, no surprises.
Essentials
$495
For experienced sellers who just need a strong foundation.
Additional verfication of title, service history, and ownership records
NDA/discreet listings
Best for rare or exotic vehicles where presentation and precision matter.
Why Use Reserve Lane for Auctions
Keep More of Your Sale
Flat-fee pricing. No 10% commission.
Most brokers and consignment dealers take 8–10% of your final sale. We charge a simple flat rate—so you know exactly what you’re paying, no matter the sale price.
Maintain Full Control
You keep the car—and the decision-making.
We never take possession of your vehicle. You approve the photos, the reserve, and the final sale terms. We handle the work; you keep the leverage.
Platform Strategy That Works
We know what sells—and where.
From Bring a Trailer to PcarMarket, we help you select the best-fit platform, prep your car correctly, and submit a listing that gets approved and noticed.
White-Glove for Enthusiasts
We’re not a dealer—we’re your partner.
We work with serious sellers of enthusiast and collector cars. From air-cooled 911s to E-Type Jags, we know how to present your vehicle the way it deserves.
Platform-Specific Knowledge
Bring a Trailer? Hemmings? DuPont? Pcar?
We know the quirks, expectations, and submission processes for each major platform—so you don’t have to learn the hard way.
We Manage the Comments
Active bidder engagement = better results.
We respond to questions, protect your credibility, and guide when and how you should weigh in. The comment section is your sales floor—we handle it professionally.
Post-Sale Support Included
From the final bid to the driveway.
We assist with buyer communication, PPI coordination, transport referrals, and paperwork guidance so your sale wraps up smoothly and professionally.
Listings That Perform
Better presentation = stronger bidding.
We craft listings that build confidence and urgency—clean photos, professional writing, and full transparency. It’s the difference between a stale auction and a strong close.
Why Choose Reserve Lane Over Doing It Yourself?
Increased Approval Rates
Avoid Rejection with Platform-Proven Submissions
Many self-submitted listings are rejected due to incomplete descriptions, poor formatting, or lack of supporting detail. We know what Bring a Trailer wants—and we deliver it from day one.
Premium Listing Quality
We Write Listings That Sell the Story
Our team crafts detailed, compelling vehicle descriptions that resonate with serious buyers. From history to highlights, your car’s story is told professionally and persuasively.
Pro-Level Photography Guidance
Photos That Match the Car’s Value
High-end buyers expect high-end visuals. That’s why we coordinate professional photography through our trusted network—ensuring every image meets platform standards and showcases your vehicle at its best.
Active Bidder Engagement
We Manage Comments So You Don’t Miss a Sale
Once the auction starts, we handle all the comments, questions, and clarifications. We keep your listing responsive, accurate, and competitive all the way to the final bid.
Every Detail, Handled
No Guesswork. No Gaps. No Regrets.
From cold start videos to VIN tags and tire codes, we know what BaT buyers look for—and make sure your listing has it all upfront.
Save Time & Stress
Let Us Manage the Process, So You Don’t Have To
A successful BaT listing takes time, follow-up, and strategy. We take the workload off your plate so you can stay focused while we stay engaged from start to sold.
FAQ
Q: Do you guarantee that Bring a Trailer will approve my listing?
While we can’t guarantee approval (no one can), we prepare your submission using BaT’s own editorial standards and proven strategies. Most of our listings are approved on the first attempt.
Q: Can I choose my own reserve price?
Yes. You have full control over your reserve. We’ll provide comps and strategy to help you choose a realistic number, but the final decision is yours. Note that BaT may decline listings with reserves they believe are too high for the market.
Q: Will the listing be in my name or under Reserve Lane?
Listings are submitted under our seller account, which allows us to manage communication directly and maintain a high standard of buyer engagement. This also helps streamline comment moderation and improves overall buyer trust.
Q: What if my car doesn’t sell?
If the reserve isn’t met, there’s no additional fee from us. We’ll help you evaluate next steps, which may include adjusting the reserve, relisting, or exploring fixed-price options.
Q: Do I need professional photos?
Yes—high-quality photos are essential to a successful Bring a Trailer listing. At Reserve Lane, we prefer to use our network of professional automotive photographers to ensure your vehicle is presented at the highest possible standard. We'll coordinate the shoot for you and handle everything from shot list to formatting. This allows us to maintain consistency, meet platform requirements, and maximize your vehicle’s visual appeal.
Q: What vehicles are best suited for Bring a Trailer?
BaT specializes in enthusiast, collectible, rare, and performance vehicles. Think Porsche, Ferrari, BMW M cars, vintage Land Rovers, well-modified builds, and clean examples of desirable classics. If you're unsure, we’ll advise on whether BaT is the right fit.
Q: How much of the process do you manage?
Everything—from writing the listing and submitting it, to managing the comment section and communicating with buyers. We also assist with post-sale logistics like PPI coordination and transport referrals.
Not sure which route is right for your car?
We’ll walk you through it—no pressure, no commission, no games.