Turn slow-moving inventory into high-visibility listings.
Reserve Lane partners with independent and specialty dealers to help move select inventory through curated online platforms like Bring a Trailer, PcarMarket, AutoTrader, and DuPont Registry. We handle the listing prep, submission, and communication—so you can focus on running your dealership.
Whether you're trying to move a high-dollar classic that’s been sitting or want to unlock more exposure for rare trade-ins, Reserve Lane acts as your digital sales extension.
What We Do for Dealers
Curated platform strategy for each vehicle
Pro-level listing copywriting & formatting
Photo review or coordination (local photographers arranged)
Submission and platform liaison (BaT, Pcar, Hemmings, etc.)
Buyer communication, offer screening, and comment management
Optional negotiation & closing support
We operate as your silent listing partner—or co-branded sales team—depending on your needs.
How it Works
1. Submit Inventory
Send us vehicle details, photos, and goals. We’ll recommend the best platform and structure the listing for success.
2. We Manage the Listing
We take care of submission, formatting, buyer messages, comment responses, and status updates—fully white-labeled or Reserve Lane branded.
3. You Finalize the Deal
Once an offer is secured, you handle title, payment, and delivery—we’ll stay involved through PPI and handoff coordination if desired.
Auction Service Pricing
Reserve Lane offers three flat-fee service tiers to fit your needs—from DIY-friendly support to full-service listing and auction execution. No commissions, no surprises.
Listing Only
Contact Us
For dealers who want expert-level listing prep but prefer to manage post-submission communication in-house.
Perfect for high dollar listings, discreet sellers, or promotional builds that require bespoke positioning and handling.
Why Dealers Work with Reserve Lane
Expand Reach Without Expanding Overhead
We act as your digital sales team—without adding payroll.
Selling high-end inventory on enthusiast platforms requires time, expertise, and presentation. Reserve Lane handles everything from strategy to buyer communication, so your team can focus on what they do best: selling locally, servicing customers, and sourcing quality cars.
Move the Inventory That’s Hard to Place
Turn showroom sitters into auction closers.
When a vehicle doesn’t sell locally, it often ends up buried or discounted. Instead, send it to Reserve Lane. We’ll relist it on the right platform, present it professionally, and expand exposure nationally—helping you close deals without losing margin.
Preserve Your Brand or Use Ours
Stay behind the scenes—or co-brand the listing.
We can run listings under the Reserve Lane banner, or list as a co-branded partnership with your dealership. Either way, you remain in control of the sale, and we handle the work.
Free Up Your Sales Team
Let your people focus on in-store buyers.
Your staff doesn’t have time to write listings, chase photos, and answer online questions for weeks. We do. From BaT comment threads to email negotiation, we manage digital leads with the professionalism your inventory deserves.
Turn Trade-Ins Into Opportunity
Don’t let unique trade-ins sit. Sell them nationally.
High-end or out-of-market trade-ins don’t always fit your lot—but they may be perfect for auction or enthusiast platforms. We help you monetize those cars quickly, profitably, and without risk.
Built-In Buyer Support
We loop them in—you close the deal.
When a buyer is ready, we help coordinate PPIs, introduce escrow, and manage expectations. Then we refer them directly to your team for payment, financing, or delivery—ensuring a smooth close with no friction.
FAQ
Q: Who handles communication with buyers or bidders?
Q: Can we list inventory under our own name?
Q: Do we need to handle the platform submission process?
Q: What kinds of vehicles are a good fit for Reserve Lane?
Q: How long does the listing process take?
Q: Do you help with photography?
Q: Do you offer volume discounts or ongoing support plans?
Q: What happens after a vehicle sells?
Not sure which route is right for your car?
We’ll walk you through it—no pressure, no commission, no games.
